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In Short

We just wanted to create a brand for everyone.

We don't believe in exclusivity, BU is an inclusive brand, every piece designed with diversity of style in mind.

Ever noticed how most brands want to fit their customer squarely into a pre-determined niche? This not only works as a way to simplify their marketing strategy, but also speaks to the myriad ways in which our brand environment seeks to put us into tribes. But for us, exclusion just isn't our thing.

Our designers love to create, more than that, they love seeing people from all walks of life wearing their creations. Our mission: to bring hot shit to market, that you will wear with pride, no matter which pack you run with. Our Philosophy: We are one tribe, anywhere on earth, one family.

In Short

We just wanted to create a brand for everyone.

We don't believe in exclusivity, BU is an inclusive brand, every piece designed with diversity of style in mind.

Ever noticed how most brands want to fit their customer squarely into a pre-determined niche? This not only works as a way to simplify their marketing strategy, but also speaks to the myriad ways in which our brand environment seeks to put us into tribes. But for us, exclusion just isn't our thing.

Our designers love to create, more than that, they love seeing people from all walks of life wearing their creations. Our mission: to bring hot shit to market, that you will wear with pride, no matter which pack you run with. Our Philosophy: We are one tribe, anywhere on earth, one family.

N i k e
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S p o t i f y
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A i r b n b
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